Canada: internet ad revenue 2003-2022

In 2022, internet advertising revenue in Canada amounted to 14.17 billion Canadian dollars. This figure represents a year-on-year increase of 15 percent and marks the highest internet ad revenue in Canada to date.

Canada’s thriving digital ad market

In 2022, Canada was home to one of the largest digital advertising markets worldwide by spending. In line with rising internet penetration rates and the ever-expanding popularity of digital platforms throughout the country, marketers spend more ad dollars on digital promotion than ever. According to the latest estimates, Canada's digital media advertising spending will surpass 18 billion Canadian dollars by 2027. This figure will represent nearly 74 percent of the annual ad expenditure.

The leading digital ad formats in Canada

In 2022, search advertising was Canada's leading digital advertising format, accounting for nearly 47 percent of the total digital ad spending. Social followed with a share of 25 percent. Over the past few years, mobile has also become a major driver of advertising spending growth due to the visible shift away from desktop to mobile among Canadian internet users. In view of the latest projections, Canada’s mobile advertising spending was expected to reach nearly seven billion U.S. dollars by 2028.